Roots to Loft Cookies and Policy
Roots to Loft ("RTL", "we", "our", or "us") uses cookies and similar technologies on its website [www.rootstoloft.com] (the "Website") and any associated web applications ("Platform") to enhance your user experience, analyse website performance, and deliver relevant content.
This Cookies Policy explains what cookies are, how we use them, the types we use, and how you can manage or disable them.
This Policy should be read together with our [Privacy Policy], which explains how we process your personal data.
By continuing to use our Website, you consent to the use of cookies in accordance with this Policy — unless you choose to disable them in your browser or through our cookie preferences tool.
Cookies are small text files placed on your device (computer, tablet, or smartphone) by a website when you visit it.
They allow websites to recognise your device, remember your preferences, and improve navigation and functionality.
Cookies may be temporary (session cookies) — deleted when you close your browser, or persistent cookies — stored until they expire or you delete them manually.
RTL uses a combination of first-party cookies (set by RTL) and third-party cookies (set by our analytics or advertising partners).
Below is a detailed explanation of the categories of cookies used on our Website:
| Type of Cookie | Purpose | Examples of Use | Duration |
|---|---|---|---|
| Strictly Necessary Cookies | Essential for website functionality and security. Without them, core features like login, payment, or session management will not work. | Authenticating users, securing sessions, enabling payment checkout. | Session-based |
| Performance & Analytics Cookies | Help us understand how visitors use our Website, so we can improve performance and usability. These cookies collect data anonymously. | Tracking page visits, traffic sources, session duration, bounce rate (e.g., via Google Analytics). | Up to 2 years |
| Functional Cookies | Allow the website to remember choices you make (such as username, region, or language) to provide a more personalised experience. | Remembering your login session, location, or selected workspace preferences. | 6 months – 1 year |
| Advertising & Targeting Cookies | Used by RTL or third-party advertising networks to deliver relevant ads or measure campaign effectiveness. These cookies may track browsing activity across different sites. | Google Ads, Meta Pixel (Facebook), LinkedIn Ads. | Up to 1 year |
| Social Media Cookies | Enable sharing of content via social networks and may track your interaction with embedded social features. | Like/share buttons or embedded posts from Facebook, Instagram, or LinkedIn. | Varies by provider |
Some cookies on our website are set by third parties that provide analytics, advertising, or embedded content services.
These may include (but are not limited to):
Each third party has its own privacy and cookie policy. RTL encourages users to review those policies directly to understand how data is handled by these providers.
RTL uses cookies for the following purposes:
Cookies help RTL serve users better, but you always have control over whether to allow or reject them.
When you first visit our Website, a cookie banner or consent pop-up appears.
This banner allows you to:
By clicking "Accept All" or continuing to use the Website after seeing the banner, you consent to the use of cookies in accordance with this Policy.
You can withdraw or change your consent at any time through the "Cookie Settings" link on our website footer.
You can control or delete cookies through your browser settings.
Most browsers allow you to:
How to manage cookies in popular browsers:
Please note that disabling certain cookies may affect the functionality or performance of our Website.
Cookies may collect the following information (depending on the type and purpose):
RTL does not use cookies to collect sensitive personal information such as passwords, banking data, or medical information.
All data collected through cookies is processed in accordance with our Privacy Policy.
Cookies remain on your device for different periods depending on their type:
Analytics and marketing data collected through cookies are anonymised or aggregated before storage whenever possible.
Under the Digital Personal Data Protection Act, 2023, cookies that are necessary for website operation do not require consent.
However, RTL will seek your explicit consent for non-essential cookies (analytics, marketing, or profiling cookies).
Your continued use of the Website constitutes implied consent for essential cookies and explicit consent for optional cookies selected via the banner.
RTL may update this Cookies Policy periodically to reflect legal requirements or technical changes.
The latest version will always be available on our website with a "Last Updated" date.
If material changes occur, we may notify users through an on-site banner or email.
For questions, feedback, or concerns about our use of cookies, please contact:
Grievance Officer – Data Protection & Compliance
Name: Vishnu Thampan
Email: privacy@rootstoloft.com
Address: Rootstoloft Private limited, First Floor, Moonikkattil Towers, Kothamangalam, Ernakulam, Kerala, India
Phone: +91-6238804001
Response Timeline: Acknowledge within 48 hours, resolve within 30 days.
Please read this policy in conjunction with:
When implementing your cookie banner, ensure these categories appear (with toggles):
| Category | Description | Consent Required |
|---|---|---|
| Strictly Necessary | Essential cookies that enable basic functions and security features. | ❌ No |
| Functional | Help remember preferences and improve experience. | ✅ Yes |
| Analytics / Performance | Collect data on site usage to improve service. | ✅ Yes |
| Advertising / Marketing | Track browsing for relevant ad delivery. | ✅ Yes |
| Social Media | Enable interaction with social platforms. | ✅ Yes |